Advantages of Digital Printing

The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today’s commercial printing. Many companies worldwide have shifted loyalties and prefer digital over offset printing. For sure, there are many reasons to that and few of the major ones are:

Mechanical Steps in Digital Printing

Compared to offset, Digital printing almost eliminates a lot of the mechanical steps necessary for conventional printing, including; making films and color proofs, manually stripping the pieces together, making plates and more.

The Major Advantages of Digital

A) It has a very Short turnaround compared to offset printing.

B) Every digital print is identical. More precise counts, less waste and fewer variations, as one doesn’t have to balance ink and water during press run.

C) Cost-effective low volume printing. Though the unit cost of each piece may be higher than that of an offset print, but if calculated along with the setup costs, digital printing turns out to be cheaper.

D) Variable Data Printing is a wonderful form of customizable digital printing. Using information from a database or external file, text and graphics can be easily maneuvered on each piece without stopping or slowing down the printing process. For instance, if you are to print a personalized letters, it can be easily printed with a different name and address on each letter in one go. Variable data printing is used for different domains including; direct marketing, customer relationship development and advertising.
Therefore, if you are looking for a qualitative, cost-effective and fast turnaround printing job, look no further than digital printing.

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